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Field Notes – Successful Launch of SuperSaver Charcoal Stove in Nairobi, Kenya

Posted on:
September 9, 2016

After two years of rigorous research, and months of focus group tests surveying over 2,000 customers, the new Envirofit SuperSaver Charcoal Stove went on sale throughout Nairobi in July. Our team in Kenya hit the ground running with demand for the new stove pouring in from partners, distributors and customers. To maximize availability, the SuperSaver Charcoal can be purchased in select supermarkets across Nairobi.

Customer feedback has been amazing, with the stove’s performance consistently sparking word-of-mouth recommendations.

“The jiko is good – I use less makaa, no smoke, and I have enjoyed it. It is fast in cooking, and I have made referrals too.” Jane K Muthuri – Nairobi, Kenya

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The need to bring the best performing charcoal stove to the market was brought about by our longstanding commitment to our customers across the world who associate the Envirofit name with durability and quality. With the launch of this new stove we are beginning to see customers who had purchased an Envirofit wood stove 3-4 years ago transition up the energy ladder to purchase the new SuperSaver.

“I initially used the [G-3300] Jiko. It only used 2 sticks of firewood to cook chapatis and gutari.  It has served me for quite sometime. But now I have seen the new [SuperSaver] and got this one. I use it here for my business and then I carry it home to my house. There is no smoke, no smell and its very convenient.” Margaret Atieno – Nairobi, Kenya

Envirofit customer Margaret Atieno with SuperSaver Charcoal stove

Our initial production of SuperSaver Charcoal stoves sold out within weeks of hitting the market in Kenya, but we are now in full production in Kenya, and launching across West Africa and Asia this month. With growth into more international markets over the last two years, we now have the opportunity to bring a better alternative to traditional cooking to more people than ever before.

“If you are a modern mum out there, and your kitchen does not have Envirofit SuperSaver, you do not know what you are missing.  Get yourself this jiko, it will save you time, it will save you money, and your health will improve.  A kitchen without Envirofit SuperSaver is not complete!” Mama Baraka, Nairobi Kenya

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Get a SuperSaver demo in Nairobi by calling 0800 722700 free of charge, or email sales@envirofit.org

Categories:
Feature, News
Tags:
Envirofit East Africa, Kenya, SuperSaver Charcoal

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