There are more than 3 billion people around the world who lack access to affordable and reliable modern fuel, like electricity and natural gas. They are living in energy poverty and have been under-served by simple yet technologically-advanced products that could benefit them.
Thankfully, this population’s access to these technologies is increasing as more companies see the potential of serving them. However, before people emerge from energy poverty, they must first make an important choice: to leave behind something familiar and replace it with something unknown from a company they don’t trust.
A useful product can get someone’s attention, but customer service is the cornerstone of establishing trust. A lot of companies that serve customers in poor countries have innovative, affordable products that never make it off the shelf. Read the full article “How better customer service can help the world’s poor out of energy poverty” in The World Economic Forum